Pay-per-click (PPC) Advertising is the use of online advertising tools such as Google Adwords, Bing Ads, Facebook Ads and LinkedIn Ads to promote and drive traffic to your site. As the title suggests, you pay every time someone clicks on your ad. You pay this money to the host, for example, Google, in return for traffic directed to your website.
This traffic should be sent to a particular landing page which contains information that is similar to your advertisement. This page should contain a Call-To-Action to maximise profits: so once someone has seen you ad and clicked on it, what do you want them to do next? With PPC, this means making a sale.
Our PPC experts can design, create and maintain your PPC campaigns from start to finish. We can work around your monthly budget to help deliver the results you want.
Benefits of PPC
PPC can drive targeted traffic to your site. By specifically designing the ad to cater to your desired keywords, you can advertise directly to your target market. PPC is particularly useful for a short-to-medium term burst of sales.
PPC provides immediate exposure to your target market. From day one, your ad can get traffic straight away and start making you sales—and money!
Pay Per Click advertising is a form of Affiliate marketing, though PPC gives the extra leverage of being much more specific about who and what you target. Visit our Services page for a full list of what we can do for you!